Our story

Our greatest responsibility is to make sure that our products keep that feeling that reminds you of the careless moments and brings smile back on your face.
Our company was founded in a small Vojvodina town of Crvenka, way back in 1975, and since then we’ve been making unique products that are deeply connected to generations of our consumers.
One Jaffa cake is made every second in our factory!
Our products always had their part in making memories, they were the reason to hang out with friends and create shared stories.

When Jaffa factory was opened, 56 workers showed up for work on that first day. Today our company employs 900 people who make favourite brands of consumers around the world with a lot of care and love!

Jaffa factory has an area of 12.000 square meters, which is the size of 3 football fields.
Our production capacity is 25.000.000 kg which is the weight of 5.000 African elephants.
Our products are available in more than 25 countries worldwide, from Germany to Russia, from Iraq to USA and Australia...

Our brands

Jaffa cakes

Our oldest brand. Although it may seem it has only 3 ingredients: biscuit, jelly and dark chocolate, its main ingredient for more than 40 years has been optimism.

Munchmallow

Has been charming consumers for decades with its humble originality and has been a part of growing up of many generations.

Jaffa Napolitanke

The main secret of our wafers is in 80% of juicy filling. Some would say that Jaffa wafers have 80% deliciousness.

Jaffa kolači

Jaffa Cakes Fine soft biscuits with rich chocolate or orange fill. When heavenly powers unite for a cake to get wings, Jaffa Cakes are brought to life - as soft as silk!

Buttons

Sweet and salty, creamy and crunchy, totally chocolaty.
Try Jaffa Buttons and don't expect the expected!

O'cake

Authentic wholemeal biscuit with optimum fibre quantity. An ideal balance between healthy and tasty.

Tak

Brings crispy and tasty bites in many different flavours. It is always ready to satisfy your hunger, whether you’re alone or with a company!

Jaffa time machine

Browse our archives and find out how
your favourite sweets were created!

Read more